Every home is unique, and every client has specific real estate goals. Having a clear plan to achieve those goals and to prepare and promote the home is essential to achieve a desired result. Sophia and her team of experts execute that plan deliberately and efficiently.
Consultation and Agreement
The first step in the process is a no-obligation consultation. During this consultation Sophia and her team will work with you to determine your real estate goals, and to establish expectations.
Strategy Development
This second phase is where Sophia and her team really set themselves apart. The process begins with a deep-dive analysis of the market and comparable homes to establish several components, including:
- The listing price strategy
- Your unique marketing strategy
- The appropriate go-to-market strategy
This includes factoring items like features, amenities, and repairs that should be made, as well as aligning your goals to the market realities.
In addition, Sophia’s dedicated team of marketing professionals will design a unique campaign for your home that will utilize professional photography, print materials, and more.
Sophia will work with you to determine the best course of action, optimal asking price, and ideal time-line to get the greatest value for your home.
Preparation, Staging, and Documentation
Activating the go-to-market strategy requires careful preparation of your property.
Sophia will collaborate with you on how to best present your home at the least possible expense to you.
The first step will be to order a property inspection and determine the scope of potential repairs.
Then Sophia and her team of experts will execute their detailed home preparation process, refining and then staging your home to highlight its assets while showcasing its value.
During this phase, Sophia will also work closely with you to file necessary disclosures, sign agreements, and establish applicable accounts.
Marketing and Promotion
In a highly competitive and expensive market, home marketing needs to be excellent.
Sophia and her team will use the marketing materials they made exclusively for you to attractively present your home to potential buyers.
Sophia will then leverage her extensive personal network and powerful publicity platforms, promoting your home to as many prospective buyers as possible through media and in person.
Negotiation and Closing
As your agent, Sophia will receive all offers for your home from interested buyers. She then informs you and begins the due diligence process.
Moreover, because of the attention to detail with which Sophia approaches every transaction coupled with her thorough command of data analysis, she is uniquely positioned to control the negotiation process.
Throughout the entire process and even after closing, you have Sophia’s undivided attention.
She and her team will closely assist you, answering all questions and advising on all actions so you can have peace of mind after your transaction is completed.
